Sales & Marketing
Working sustainable in regard to sales and marketing put a responsibility on how you encourage your customers to use your products.
First of all, make sure you have your communication plan set to be sure you have the sustainability work connected with the overall strategy. With that clear, you can focus on a healthy sales and marketing plan.
Be transparent about your products or how your service is designed. Encourage your target group to buy in a responsible way by choosing the best possible option for their needs if you have different solutions. Teach them about how to extend the products life, what you can do with it after use and how to reuse it.
Offer sustainable delivery options and explain what impact they have by telling about the varies in Co2 that the different options bring.